Au plus proche des événements sportifs
Placeres is an invitation to come together around sport. More than just a platform for events, it's a call to vibrate together, to turn every match or race into a suspended moment. To embody this vision, i've designed a visual identity that's lively, colourful and accessible. A graphic universe where every element - from the mascot to the illustrations - expresses movement, the supporter spirit and the joy of the collective. An artistic direction rooted in the energy of the pitch, focused on emotion and human links.
Approach
Placeres is more than just a platform, it's a meeting place where people come together and each event becomes a suspended moment between people. It's an opportunity to vibrate together and celebrate the passion of sport in close proximity.
Far from the giant stadiums, far from the advertising hoardings, Placeres brings sport back to basics: people, sharing, palpable emotion. From the pitch to the stands, from the heart to the emotions: fans are no longer content to watch, they want to experience sport in a different way. What leaves its mark on participants is far too precious to be a mere memory. It's the sensations, the images engraved in the memory, the emotions, the shared glances, the atmosphere.
